LMC March 19 Newsletter

Let's try this?

Oliver Malpass
March 19, 2025

Hello Again, you sassy little marketer!

Let’s get into this month’s newsletter!.. and dive into all things marketing 😃😃

AD of the Month!

When Ads Do More Than Sell: IKEA’s Bold Take on Domestic Violence

IKEA just dropped an ad that hits harder than any Black Friday discount. The image? A simple dining room setup. The message? "In 2024, over 30,000 women 'ran into a chair.'" A chilling reference to how domestic violence victims often cover up abuse with everyday excuses.

Instead of promoting furniture, IKEA uses this campaign to highlight a painful reality and offer a discreet way to seek help. Their customer support line has an option specifically for victims—turning a brand hotline into a potential lifeline.

Marketing Hack👀

The “Future Pacing” Hack

💡 Make prospects visualise success before they buy.

Most marketing focuses on what a product does—but what if you made customers picture their transformed future instead? Instead of just listing features, try this:

1️⃣ Describe their ideal outcome: Paint a vivid picture of life after using your product.
2️⃣ Use time-based framing: “Imagine yourself in 30 days…” or “Six months from now, you’ll…”
3️⃣ Tie it to emotions: How will they feel? Confident? Relieved? Excited?

🔹 Why it works:
✔ It makes the decision feel less risky—they see the end result before committing.
✔ It taps into desire—people buy emotions, not just features.
✔ It shifts focus from spending money to investing in their future.

Example (Holiday industry) 😎😎:

"Picture yourself sipping a cocktail on a private beach, stress-free, completely unplugged, and experiencing five-star service. That’s the getaway [Brand] creates."

Try this in your next campaign!

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This month's TOP Marketing Meme 😀

Are our attention spans fully fried? 🥚🍳

In final news, 39% of you told us you have tried freelance Marketing… we’d love to hear about your experiences with it… so look out for upcoming posts on Linkedin where you can comment your experiences with giving freelance marketing a go!